In summer 2020, Nike featured Mira Mariah in their multifaceted "Victory Redefined" campaign to highlight how sports and exercise play into the life of non-professional athletes. This included features on the Nike app, as well as content across Nike's socials. Mira and Camilla interviewed each other on camera to discuss their relationship, business and everyday athleticism. Mira  created unique content that Girl Knew York shot and produced, as well as participated in a Nike shoot that was featured on the front page of the Nike App and on the Nike Basketball page.